Best of British Fragrance: The Scents That Define a Nation

Best of British Fragrance: The Scents That Define a Nation

xterior of the Floris London boutique at 89 Jermyn Street, featuring a traditional sign with the words "Floris Perfumes" and a decorative crest with a lion, a unicorn, and colorful flowers adorning a window box above.

When it comes to fragrance, few can claim the heritage and craftsmanship of Floris London, British family perfumers since 1730. For nearly three centuries, Floris has been at the heart of Britain’s olfactory story, creating timeless scents that capture the spirit of a nation. Here, we explore six fragrances that exemplify the "Best of British", each inspired by iconic elements of British culture, history, and landscapes.

No. 89: The Beginning of an Icon

No. 89 is where it all began. Named after our founding address, 89 Jermyn Street, this fragrance encapsulates the timeless elegance of our storied boutique. Located in the heart of London, Jermyn Street is synonymous with sophistication, tailoring, and refinement, a perfect reflection of No. 89.

No. 89 opens with a zesty blend of bergamot and orange, balanced by the grounding warmth of sandalwood and vetiver. It’s a fragrance that speaks to our history yet remains ever modern. No. 89 is the quintessential British fragrance for those who appreciate heritage and craftsmanship, embodying the legacy of Floris.

71/72: A Tribute to Tailoring

British tailoring is a cornerstone of style, defined by impeccable craftsmanship and attention to detail. In collaboration with the esteemed shirtmakers Turnbull & Asser, Floris created 71/72, named after their address at 71/72 Jermyn Street.

The scent is as masterfully crafted as a bespoke suit, with fresh top notes of mandarin and bergamot, complemented by aromatic lavender and jasmine. Woody notes of oud and sandalwood provide depth and sophistication, making 71/72 the olfactory equivalent of perfect tailoring. Confident, understated, and elegant, it’s a tribute to the artistry of British fashion.

White Rose: The Scent of a Heroine

White Rose is a fragrance steeped in history. This delicate, floral scent was a favorite of Florence Nightingale, one of Britain’s most iconic figures. Known as "The Lady with the Lamp," Nightingale revolutionised healthcare and remains a symbol of compassion and perseverance.

White Rose captures her spirit with its soft bouquet of roses, violets, and jasmine, underscored by a hint of warm amber. It’s a timeless fragrance that embodies grace, resilience, and the enduring beauty of the British countryside.

Jermyn Street: The Spirit of Tradition

At the core of British style is Jermyn Street, home to tailoring houses that have defined elegance for centuries. The fragrance Jermyn Street celebrates this legacy, offering a scent that embodies the craftsmanship and modernity of the street itself.

Opening with a refined blend of bergamot and vetiver, Jermyn Street evolves into a heart of coriander and juniper berries, grounded by a warm base of cedarwood and musk. It’s a scent for those who appreciate classic style with a contemporary twist—a reflection of the street that inspired it.

Mulberry Fig: Nature in the Heart of the City

Inspired by the tranquil beauty of St. James’s Park, Mulberry Fig offers a refreshing escape from the bustle of city life. Just steps from our Jermyn Street boutique, this historic park is a sanctuary of blooms and greenery in the heart of London.

Mulberry Fig captures this serene charm with its creamy blend of fig and coconut, softened by sweet amber and sandalwood. It’s a modern, fresh fragrance that evokes the peaceful elegance of St. James’s Park, a quintessentially British escape.

Lily: A Celebration of British Tradition

Lily draws its inspiration from the rich history and enduring folklore of Lily of the Valley, a bloom intertwined with the traditions of May Day. Revered as a symbol of rebirth, purity, love, and happiness, this cherished flower is intricately woven into the fabric of British heritage, representing the renewal of life and the promise of a bountiful season.

This fresh and radiant fragrance captures the very essence of renewal, evoking the joy and optimism of springtime with every sprits. Lily opens with fresh green notes and the delicate sweetness of lily of the valley, paired with vibrant citrus and a soft base of musk. The result is a celebration, capturing the lighthearted beauty of a quintessential British summer.

A Legacy of British Fragrance

Each of these fragrances tells a unique story, drawing inspiration from the landscapes, traditions, and personalities that define Britain. As the United Kingdom’s oldest independent family-owned perfumer , Floris continues to craft scents that resonate with history and modernity alike.


Discover the best of British fragrance at Floris London, and let these iconic scents transport you through the heart of a nation.

What does "Best of British" mean in the context of Floris fragrances?

"Best of British" reflects the unique inspirations behind our fragrances, celebrating iconic British places, traditions, history, and figures. Each scent embodies a piece of British culture, from the elegance of Jermyn Street to the beauty of St. James’s Park, creating a sensory journey through the heart of Britain.

How does Floris incorporate British heritage into its fragrances?

Floris draws inspiration from significant elements of British life, such as historic landmarks, celebrated traditions, and iconic individuals. For example, No. 89 honors our original Jermyn Street boutique, and White Rose pays tribute to Florence Nightingale. These connections ground our scents in the rich tapestry of British history and culture.

Can these fragrances appeal to a modern audience?

Absolutely. While rooted in British heritage, our "Best of British" fragrances resonate with contemporary trends such as individuality, timeless style, and sustainability. Whether it’s the refined craftsmanship of 71/72 or the fresh allure of Lily, these scents bridge tradition and modernity.

Which fragrance should I choose to embody a sense of British history?

If you’re drawn to British history, White Rose is a perfect choice, as it was a favorite of Florence Nightingale. For a more place-inspired scent, No. 89 celebrates the heritage of Jermyn Street, while Jermyn Street itself reflects the spirit of classic British craftsmanship. Each fragrance offers a unique connection to Britain's past.