Experience the Ledger Series, featuring nine historically significant Floris fragrances, spanning the brand’s nearly 300-year history. This collection features our finest Eaux De Parfum, available exclusively online and in-store at Floris London. Crafted in small batches for a truly unique olfactory journey.

The new tradition, with an assertive individuality, a flair for the eccentric and a touch of decadence. Edwardian Bouquet is an expression of the good life; it’s the finest of town and country. Rooms perfumed with hyacinths in springtime, delicate blooms of jasmine in the garden and weekend forest walks, the autumn air heavy with woods and rich oakmoss. Edwardian Bouquet was first introduced into the Floris range in 1901 as a celebration of the new Edwardian era, reflecting the decadent values of the time. The fragrance was then reintroduced in 1984 with the rediscovery of the original formula while going through the family archives.

Edwardian Bouquet transports you to a bygone era, where elegance reigns and the timeless beauty of delicate blooms unfurls. Its unmistakable character blends the promise of the future, the warmth of the present and echoes of the past.

Edward Bodenham

To celebrate the launch of our newest ledger, we have decided to delve into the decadent Edwardian culture and what makes this such an interesting part of history.

Royal Succession: The Edwardian era began with the death of Queen Victoria in 1901 and the ascension of her son, King Edward VII, to the throne of the United Kingdom.

Social Stratification: The Edwardian era was marked by a rigid social hierarchy, with distinct classes including the aristocracy, middle class, and working class. Social mobility was limited, and class distinctions were often reinforced through etiquette and fashion.

Technological Advancements: The Edwardian era witnessed rapid advancements in technology, including the proliferation of electricity, the development of automobiles, and the expansion of telecommunication networks such as the telephone and telegraph.

Women's Suffrage: The early 20th century saw the rise of the women's suffrage movement, with women advocating for the right to vote and equal rights. Suffragettes, including prominent figures like Emmeline Pankhurst, organized protests, and campaigns to demand political enfranchisement.

Arts and Culture: The Edwardian era was a period of cultural flourishing, with notable contributions to literature, art, and theater. Authors such as H.G. Wells, E.M. Forster, and Virginia Woolf produced significant works during this time, while artists like Pablo Picasso and Henri Matisse pioneered new artistic movements.

Fashion and Style: Edwardian fashion was characterised by elegance and extravagance, with women's clothing featuring elaborate corsets, voluminous skirts, and intricate lace details. Men's fashion emphasized tailored suits, high collars, and formal attire for both day and evening wear.

Colonial Expansion: The Edwardian era coincided with the height of the British Empire, and Britain's colonial possessions spanned the globe. The empire's expansion led to increased trade, economic prosperity, and cultural exchange, but also fueled tensions and conflicts in various regions.

Titanic Disaster: One of the most infamous events of the Edwardian era was the sinking of the RMS Titanic in 1912. The luxury ocean liner, touted as "unsinkable," struck an iceberg on its maiden voyage from Southampton, England to New York, resulting in the deaths of over 1,500 passengers and crew.

Edwardian Society: Edwardian society was characterized by leisure pursuits, social rituals, and elaborate entertainments. High society events such as garden parties, afternoon tea, and debutante balls provided opportunities for socializing and networking among the elite.

Transition to the Modern Era: The Edwardian era marked a transition from the Victorian era to the modern age, with shifting social attitudes, technological innovations, and geopolitical changes laying the groundwork for the tumultuous events of the 20th century, including World War I and the final stages of the industrial revolution.

Other captivating florals within the Floris collection echo the depth and opulence of Edwardian Bouquet with their lush floral compositions.

Chypress

Our most contemporary Chypre scent, woven with sparkling bergamot zest wrapped in creamy orange flowers and warm enveloping musk, this is a statement of being. Lighting up the city as it transitions from day to evening.

Night Scented Jasmine

Night Scented Jasmine was originally created by Mr Floris in 1806. He yearned to capture this intensely floral fragrance as it reminded him of warm Mediterranean summer nights he had left behind after visiting the family home in Menorca, recalling the rich seductive notes of jasmine lingering on the cool evening breeze.

Bouquet De La Reine

Bouquet de La Reine – the Queen’s bouquet – was created by Mr Floris as a wedding gift for Queen Victoria when she married Prince Albert in 1840. The fragrance was then added to the Floris repertoire in 1860. A modern contemporary adaptation of this perfume was created and introduced to celebrate the Golden Jubilee of the late Queen Elizabeth II.