







Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk. Uncover a story of contrasts –the old world and the new, the perfect with the imperfect, drama and poise, town and country.
Drawing on the creative home of the Floris family, White Rose has its heart in London’s Mayfair. Surrounded by beauty and art, fashion and architecture, the scene forms a natural backdrop for the scent’s timeless vibrancy.
This Eau de Toilette is vegan.

Floral
fragrance notes
TOP NOTES
Aldehydic | Carnation | Green
HEART NOTES
Iris | Rose | Jasmine | Violet
BASE NOTES
Amber | Musk | Powdery Notes
Crafted in the early 1800s by Mr John Floris, White Rose became a favourite of Florence Nightingale, who had bottles shipped out to her while nursing in the Crimea war. In our Jermyn Street boutique, you can read a treasured letter from Florence in which she expresses her gratitude to Mr Floris and her favourite fragrance.
“How am I to thank you for the repeated nosegays of beautiful sweet-smelling roses with which you have cheered my sick bed?” - Florence Nightingale
Since 2020, Floris has partnered with the Florence Nightingale Foundation as a proud sponsor of their tremendous work. We donate 15% of all sales of White Rose Eau de Toilette 100ml to the foundation. By buying a bottle of White Rose you are helping to support nurses and midwives around the UK.

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White Rose - Bath & Shower Gel 250ml
FloralWhite Rose
Bath & shower gel250ml |Regular price £32.00Regular priceUnit price / per4.7Rated 4.7 out of 5 stars15 ReviewsA luxurious formulation that leaves skin cleansed, soft and lightly scented with a soft floral fragrance
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Bouquet de La Reine - Eau de Toilette
Floral, FruityBouquet de La Reine
Eau de toilette4.6Rated 4.6 out of 5 stars10 ReviewsEmbrace curiosity, experience a warm rush of violet leaf, juicy blackcurrant buds and sensuous tuberose
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{"id":4654958149728,"title":"White Rose - Body Moisturiser 250ml","handle":"white-rose-enriched-body-moisturiser","description":"\u003cp\u003eA light and easily absorbed moisturiser rich in nourishing triglycerides which protect the skin against moisture loss. \u003c\/p\u003e\n\u003cp\u003eGlycerine, sweet almond oil and anti-ageing vitamin E help keep skin soft, smooth and supple while jojoba oil makes this formulation \u003cspan\u003edeeply nourishing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLightly scented with fresh green top notes with a fleeting aldehydic sparkle give way to a rich and vibrant floral fragrance with rose, warmed by the spicy notes of carnation, enriched with delicate violet and jasmine and wrapped in the soft sweet base notes of iris, amber and musk.\u003c\/p\u003e","published_at":"2020-01-31T12:57:40+00:00","created_at":"2020-06-08T12:34:55+01:00","vendor":"Floris London","type":"Enriched Body Moisturiser","tags":["bath: Enriched Body Moisturiser","body moisturiser","body moisturiser (fragrance): floral","collection: bath and body","collection: For Her","collection: gift guide","collection: gifts","family title: Floral","floral","for bath and body","for her","for her: Enriched Body Moisturiser","for lovers of the rose","fragrance family: Floral","product_keyword: Cruelty Free","recommended: cefiro-enriched-body-moisturiser","recommended: edwardian-bouquet-enriched-body-moisturiser","recommended: lily-of-the-valley-enriched-body-moisturiser","recommended: night-scented-jasmine-enriched-body-moisturiser","recommended: soulle-ambar-enriched-body-moisturiser","recommended: white-rose-eau-de-toilette-100ml","recommended: white-rose-luxury-soap","recommended: white-rose-moisturising-bath-shower-gel","star notes: rose","star notes: Violet","Type: Enriched Body Moisturiser","white rose","White Rose Collection"],"price":3500,"price_min":3500,"price_max":3500,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":32407599874144,"title":"250ml","option1":"250ml","option2":null,"option3":null,"sku":"92212","requires_shipping":true,"taxable":true,"featured_image":{"id":32319082332256,"product_id":4654958149728,"position":1,"created_at":"2025-04-03T14:45:05+01:00","updated_at":"2025-04-03T14:45:06+01:00","alt":"A 250 ml bottle of Floris London White Rose Body Moisturiser with a gold pump.","width":1200,"height":1200,"src":"\/\/www.florislondon.com\/cdn\/shop\/files\/White_Rose_Body_Moisturiser_250ml_Bottle.jpg?v=1743687906","variant_ids":[32407599874144]},"available":true,"name":"White Rose - 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White Rose - Body Moisturiser 250ml
FloralWhite Rose Body Moisturiser
Enriched body moisturiser250ml |Regular price £35.00Regular priceUnit price / per5.0Rated 5.0 out of 5 stars4 ReviewsA light and easily absorbed moisturiser rich in nourishing triglycerides which protect the skin against moisture loss
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The warm air laced with the scent of trailing white jasmine, neroli blossom, green flora and moonlit roses.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis seductive scent is a love letter from our founder Juan Famenias Floris to summers spent in Minorca with his beloved wife, Elizabeth. As the sun sets, the small Balearic island enters a new phase, wrapped in intrigue and magic. Immerse yourself in the experience and fall under its spell.\u003c\/p\u003e"}
Night Scented Jasmine - Eau de Toilette
Floral, GreenNight Scented Jasmine
Eau de toilette4.7Rated 4.7 out of 5 stars28 ReviewsA special evening with loved ones under a canopy of stars, as lanterns bathe the terrace in candlelight
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{"id":6631648198752,"title":"White Rose Soap","handle":"white-rose-soap","description":"\u003cp\u003e\u003cspan data-contrast=\"auto\"\u003e\u003cspan\u003eHand wrapped and finely milled, our hand soap is made with a vegetable base, producing a rich, creamy lather and contain added shea butter to help moisturise the skin and leave it soft and delicately scented.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe skill and time dedicated to scenting the hard soap, along with the process of stamping it with our iconic design, remain unchanged. We still use the same mould originally created in the early 1800s. Despite their notable history, our soaps look equally at home next to a traditional Belfast or pedestal basin, as they do on the edge of a contemporary installation.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e","published_at":"2022-10-27T16:27:25+01:00","created_at":"2022-10-24T11:22:10+01:00","vendor":"Floris London","type":"Luxury Soap","tags":["bath and body","collection: bath and body","Collection: Christmas Gifts","collection: gift set","Do not gift wrap","product group: Bath and body","product group: Gift Set","recommended: White Rose Eau de Toilette","recommended: White Rose Shower Gel","recommended: White Rose soap","Type: Hand Soap","Type: Luxury Soaps","White Rose Collection"],"price":2000,"price_min":2000,"price_max":2000,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":39560230109280,"title":"100g","option1":"100g","option2":null,"option3":null,"sku":"92234","requires_shipping":true,"taxable":true,"featured_image":{"id":32318914166880,"product_id":6631648198752,"position":1,"created_at":"2025-04-03T14:36:35+01:00","updated_at":"2025-04-03T14:36:46+01:00","alt":"Circular white \"White Rose Soap\" by Floris London, with gold accents and a creamy shea butter-enriched lather.","width":1200,"height":1200,"src":"\/\/www.florislondon.com\/cdn\/shop\/files\/White_Rose_Luxury_Soap_100g_Wrapped.png?v=1743687406","variant_ids":[39560230109280]},"available":true,"name":"White Rose Soap - 100g","public_title":"100g","options":["100g"],"price":2000,"weight":125,"compare_at_price":null,"inventory_management":"shopify","barcode":"886266922344","featured_media":{"alt":"Circular white \"White Rose Soap\" by Floris London, with gold accents and a creamy shea butter-enriched lather.","id":24252735619168,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1200,"width":1200,"src":"\/\/www.florislondon.com\/cdn\/shop\/files\/White_Rose_Luxury_Soap_100g_Wrapped.png?v=1743687406"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.florislondon.com\/cdn\/shop\/files\/White_Rose_Luxury_Soap_100g_Wrapped.png?v=1743687406","\/\/www.florislondon.com\/cdn\/shop\/files\/White_Rose_Luxury_Soap_100g_Unwrapped.png?v=1743687406","\/\/www.florislondon.com\/cdn\/shop\/files\/White_Rose_Luxury_Soap_100g_Box.png?v=1743687406"],"featured_image":"\/\/www.florislondon.com\/cdn\/shop\/files\/White_Rose_Luxury_Soap_100g_Wrapped.png?v=1743687406","options":["Size"],"media":[{"alt":"Circular white \"White Rose Soap\" by Floris London, with gold accents and a creamy shea butter-enriched lather.","id":24252735619168,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1200,"width":1200,"src":"\/\/www.florislondon.com\/cdn\/shop\/files\/White_Rose_Luxury_Soap_100g_Wrapped.png?v=1743687406"},"aspect_ratio":1.0,"height":1200,"media_type":"image","src":"\/\/www.florislondon.com\/cdn\/shop\/files\/White_Rose_Luxury_Soap_100g_Wrapped.png?v=1743687406","width":1200},{"alt":"Oval-shaped White Rose Soap by Floris London, embossed with brand text and enriched with shea butter for a creamy lather.","id":24252735586400,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1200,"width":1200,"src":"\/\/www.florislondon.com\/cdn\/shop\/files\/White_Rose_Luxury_Soap_100g_Unwrapped.png?v=1743687406"},"aspect_ratio":1.0,"height":1200,"media_type":"image","src":"\/\/www.florislondon.com\/cdn\/shop\/files\/White_Rose_Luxury_Soap_100g_Unwrapped.png?v=1743687406","width":1200},{"alt":"Cream-colored box of Floris London White Rose Soap, 100g, with gold details and enriched shea butter for a creamy lather experience.","id":24252735684704,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1200,"width":1200,"src":"\/\/www.florislondon.com\/cdn\/shop\/files\/White_Rose_Luxury_Soap_100g_Box.png?v=1743687406"},"aspect_ratio":1.0,"height":1200,"media_type":"image","src":"\/\/www.florislondon.com\/cdn\/shop\/files\/White_Rose_Luxury_Soap_100g_Box.png?v=1743687406","width":1200}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cspan data-contrast=\"auto\"\u003e\u003cspan\u003eHand wrapped and finely milled, our hand soap is made with a vegetable base, producing a rich, creamy lather and contain added shea butter to help moisturise the skin and leave it soft and delicately scented.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe skill and time dedicated to scenting the hard soap, along with the process of stamping it with our iconic design, remain unchanged. We still use the same mould originally created in the early 1800s. Despite their notable history, our soaps look equally at home next to a traditional Belfast or pedestal basin, as they do on the edge of a contemporary installation.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e"}
White Rose Soap
FloralWhite Rose Soap
Luxury soap100g |Regular price £20.00Regular priceUnit price / per4.9Rated 4.9 out of 5 stars14 ReviewsHand wrapped and finely milled, our hand soap is made with a vegetable base, producing a rich, creamy lather...
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Buying a white rose is a simple way to honour our nurses and midwives. We must never forget the sacrifice they make on an everyday basis during this time.
Helena Bonham Carter | Appeal Ambassador
- LGLee G.Verified BuyerI recommend this productRated 5 out of 5 stars4 days agoWonderful
Love this fragrance!!’
Was this helpful? - IIanVerified ReviewerI recommend this productHow old are you? 35-44What fragrance family do you usually prefer? FloralWho are you purchasing for? MyselfWhat is your gender? MaleRated 5 out of 5 stars6 days agoPerfect for me
I’ve searched for the right rose, high and low, far and wide. Floris White Rose is perfect. It’s not syrupy or sweet, or too spicy or overdone. It’ feels simple, but luxurious and it’s so easy to wear and wear and wear. The dry down is heavenly and I adore that it has a full range of products. A true vintage gem that feels youthful and modern too. My favourite rose perfume.
Was this helpful? - NTNadia T.Verified BuyerI recommend this productHow old are you? 65+What fragrance family do you usually prefer? GreenWho are you purchasing for? MyselfWhat is your gender? FemaleRated 5 out of 5 stars3 weeks agoeau de toilette
delicato
Was this helpful? - EOeileen O.Verified BuyerI recommend this productHow old are you? 45-54Who are you purchasing for? OtherWhat is your gender? FemaleRated 5 out of 5 stars1 month agolovely
All items brought are fabulous very well.packaged..scents are out of this world. I will be buying more ! Thank you so much so nice to have something so beautiful well made in uk and a long running family with great history.
Yours E x
Was this helpful? - PPPatricia P.Verified BuyerI recommend this productRated 5 out of 5 stars1 month agoJust right
Not too much, just right
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INGREDIENTS
Alcohol Denat., Aqua (Water, Eau), Parfum (Fragrance), Diisopropyl Adipate, Benzophenone-2
ALLERGENS