Floris London is delighted to unveil its newest creation, Purple Mémoire. A fragrance that captures the essence of history, elegance, and innovation, Purple Mémoire is a tribute to cherished memories and timeless craftsmanship. Inspired by the beauty of the English countryside and the legacy of the Floris family, this fragrance weaves together aromatic lavender, rich floral notes, and warm gourmand accents to create a scent that is both nostalgic and modern.

Purple Mémoire is much more than just a luxury fragrance; it’s an olfactory journey into a cherished piece of Floris history. Inspired by Ivy Lodge, the family home of Mary Anne Floris and James R.D. Bodenham in the late 1800s, Purple Mémoire evokes the peaceful beauty and love that filled their home. Located in the heart of the English countryside, Ivy Lodge was a sanctuary, surrounded by vibrant gardens and lush landscapes, where fragrant lavender, coriander, and the harmony of nature created a tranquil oasis. The essence of Ivy Lodge, infused with memories of sun-drenched summers and familial love, lives on in this fragrance, a homage to the spirit of the past and the legacy of its creators.

Mary Anne Floris, a visionary whose influence shaped the essence of Floris London , stands at the heart of Purple Mémoire. For her, fragrance was a vessel for memories, one that could carry the warmth of home and the charm of the countryside to the farthest corners of the world.

Edward Bodenham, Floris London’s Perfume Director and a 9th-generation family member, shares the significance of Ivy Lodge in their heritage: “Ivy Lodge was the heart of our family’s story. Our archives preserve a treasured photo album spanning over 50 years of their life there. The sepia portraits and joyful snapshots of summer afternoons convey warmth, joy, and a sense of nostalgia. These emotions are at the heart of Purple Mémoire.”

At its core, Purple Mémoire is a luxurious fragrance, opening with the calming, aromatic scent of lavender, accented by the brightness of bergamot and mandarin. A hint of coriander adds an intriguing twist, while the heart of the fragrance blooms into a lush floral symphony. Lavender, jasmine, and cyclamen blend seamlessly with smooth orris and rich white flower notes, evoking the serene, sunlit days of Ivy Lodge. The base settles into a sensual combination of amber, creamy sandalwood, and vanilla, with a touch of tonka bean adding depth and warmth.

Floris’s Fragrance & Bespoke Manager , Roberta Ion, offers insight into the creation of Purple Mémoire: “We wanted to honour the British heritage of lavender while introducing gourmand notes like cacao and vanilla. This contrast creates a fresh, modern interpretation of a woody aromatic scent, making it appealing to both long-time Floris fans and new generations discovering our fragrances for the first time.”

If the enchanting allure of Purple Mémoire captivates you, Floris London offers other exquisite luxury fragrances that may also become your next signature scent:

• Mulberry Fig — A rich, warm fragrance that balances the luscious sweetness of ripe figs with a woody depth, evoking the essence of an autumn orchard.

• Stephanotis — A sophisticated white floral fragrance , capturing the delicate and intoxicating aroma of stephanotis blossoms, intertwined with a whisper of citrus and fresh green notes.

• Tuberose in Silk — A luxurious floral fragrance, where creamy tuberose meets soft musk and exotic spice, creating an opulent and elegant scent experience.

With Purple Mémoire, Floris London continues to prove that the art of perfumery is far more than an olfactory experience; it’s a way of capturing the moments that matter most. A piece of history, a whisper of the past, and a fragrant reminder of the beauty that surrounds us, Purple Mémoire is a fragrance that will stay with you, long after the scent has faded.

Available now at Floris London’s flagship store on Jermyn Street and online, Purple Mémoire invites you to step into a world where memories bloom, forever in fragrance.

Nestled in the heart of St. James’s, London, on the iconic Jermyn Street, lies a treasure of British heritage and luxury: Floris London . Founded in 1730, this family-owned business has long been revered for its dedication to craftsmanship, tradition, and the timeless art of luxury perfumery . Stepping through the doors of Floris’s flagship store is not just a visit to a perfumer's shop; it's an invitation to immerse yourself in nearly 300 years of history, artistry, and excellence.

For almost three centuries, Floris London fragrances have remained a symbol of British sophistication. Each creation, whether it’s a timeless classic or a bold new offering, reflects the brand’s unwavering commitment to excellence. As a family-run business, Floris has always viewed its customers as part of that family, weaving their stories and experiences into every scent. Now, with Purple Mémoire, the brand continues to honour its heritage while crafting a fragrance that speaks to both tradition and the future.