Jermyn Street, a name synonymous with luxury and craftsmanship, owes its existence to the vision of Henry Jermyn, 1st Earl of St Albans . As a courtier and diplomat in the 17th century, Jermyn played a pivotal role in shaping London’s aristocratic landscape. His influence extended beyond politics—he transformed an area of St. James’s into an elegant district that would become a cornerstone of British heritage.

Jermyn's foresight led to the development of what is now one of London’s most prestigious streets, home to bespoke tailors, shirtmakers, and luxury perfumers. His impact on the city remains undeniable, and today, Jermyn Street continues to represent a legacy of refinement and quality.

Since its establishment in the late 17th century, Jermyn Street has been synonymous with style and sophistication . From fine tailoring to exclusive grooming, this historic street has catered to royalty, statesmen, and gentlemen of distinction for centuries. It is a hub of British craftsmanship, known worldwide for its luxurious boutiques and heritage brands.

Among these establishments stands Floris London , a beacon of perfumery excellence since 1730. As the oldest English fragrance house still owned and run by its founding family, Floris has called Jermyn Street home for nearly three centuries. This remarkable longevity reflects a dedication to artistry and a deep connection to the history and essence of the area.

To honor this rich heritage, Floris created Jermyn Street Eau de Parfum —a fragrance that captures the essence of this historic location.

The scent embodies the sophistication of Jermyn Street, blending fresh and aromatic top notes with a refined heart and a warm, woody base. Inspired by the street’s timeless elegance, this fragrance is a tribute to the craftsmanship and heritage that define Floris London

With notes of juniper, coriander, and vetiver, Jermyn Street offers a contemporary interpretation of classic British refinement, making it a signature scent for those who appreciate tradition with a modern twist.

Beyond Jermyn Street Eau de Parfum , Floris has long drawn inspiration from its historic surroundings. Each fragrance tells a unique story, reflecting the elegance and character of St. James’s. Here are some of the iconic scents that pay homage to the area’s legacy:

• No. 89 – Named after the Floris shop at 89 Jermyn Street, this fragrance is a timeless composition of citrus, lavender, and warm woods. A favorite of notable figures, No. 89 embodies the refined sophistication of Jermyn Street.

• Elite – Created by Michael Bodenham in 1979, Elite was crafted in what was affectionately called ‘The Mine’—a basement beneath the Floris shop where fragrances were once blended. This rich and woody scent reflects the deep heritage of British perfumery.

• Limes – A fragrance with a history dating back to Juan Floris, who developed it to combat the heat of London summers in the 1700's. Bright, zesty, and invigorating, Limes remains a classic citrus scent for warm days.

• Mulberry Fig – Inspired by St. James’s Park, this fragrance captures the essence of lush green spaces and tranquil retreats amidst the city. Notes of fig, cassis, and sandalwood bring a refreshing, natural elegance to the collection.

• Platinum 22 – A celebration of the gardens of Buckingham Palace, Platinum 22 is a fragrance that embodies floral sophistication with an air of royal distinction. This scent pays homage to the regal beauty and history of the area surrounding Jermyn Street.

Jermyn Street has long been a beacon of British craftsmanship, elegance, and tradition. From Henry Jermyn’s vision in the 17th century to the present-day heritage brands that call it home, the street continues to inspire timeless artistry.

Floris London, with its historic roots on Jermyn Street, continues to celebrate this legacy through its exquisite fragrances. Whether through the distinguished Jermyn Street Eau de Parfum or the broader Jermyn Street Homecoming collection , each scent is a tribute to London’s enduring heritage of luxury and sophistication.

Discover the scents that define history, and embrace the essence of Jermyn Street with Floris London.