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Floral

White Rose Eau de Toilette

Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk.

Size
Regular price £125.00
Regular price Sale price £125.00
SALE Sold out

Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk. Uncover a story of contrasts –the old world and the new, the perfect with the imperfect, drama and poise, town and country.

Drawing on the creative home of the Floris family, White Rose has its heart in London’s Mayfair. Surrounded by beauty and art, fashion and architecture, the scene forms a natural backdrop for the scent’s timeless vibrancy.

This Eau de Toilette is vegan.

A bottle of White Rose on a mirrored tray atop a footstool in front of a pink velvet chair

Floral

fragrance notes

TOP NOTES

Aldehydic | Carnation | Green

HEART NOTES

Iris | Rose | Jasmine | Violet

BASE NOTES

Amber | Musk | Powdery Notes

Crafted in the early 1800s by Mr John Floris, White Rose became a favourite of Florence Nightingale, who had bottles shipped out to her while nursing in the Crimea war.Ā  In our Jermyn Street boutique, you can read a treasured letter from Florence in which she expresses her gratitude to Mr Floris and her favourite fragrance.

ā€œHow am I to thank you for the repeated nosegays of beautiful sweet-smelling roses with which you have cheered my sick bed?ā€ - Florence Nightingale

Since 2020, Floris has partnered with the Florence Nightingale Foundation as a proud sponsor of their tremendous work. We donate 15% of all sales of White Rose Eau de Toilette 100ml to the foundation. By buying a bottle of White Rose you are helping to support nurses and midwives around the UK.



COMPLIMENTARY

GIFT WRAPPING

SPEND OVER £150 FOR

COMPLIMENTARY UK MAINLAND DELIVERY

PURCHASE OUR SAMPLE SET

RECEIVE A £25 CODE

GIFT WRAPPING

COMPLIMENTARY

GIFT WRAPPING

A memorable gift deserves to be beautifully wrapped.

Our complimentary gift-wrapping service is available on all full-priced orders and adds to the anticipation of receiving a Floris gift. Our signature Blue paper and satin ribbon is an instantly recognisable seal of excellence.

Not available on 2ml samples or promo products.

View more on our Gift Wrapping HERE

COMPLIMENTARY UK MAINLAND DELIVERY

SPEND OVER £150 FOR

COMPLIMENTARY UK MAINLAND DELIVERY

We have multiple delivery options available for worldwide shipping. View our Delivery Rates HERE

RECEIVE A £25 CODE

PURCHASE OUR SAMPLE SET

RECEIVE A £25 CODE

Your unique code will be sent via email within 4 days of purchasing our Sample Set.

Code can be used against any full-sized 100ml bottle of our Eau de Toilette, or Eau de Parfum*

*Excludes Ledger Series and Bespoke.

Buying a white rose is a simple way to honour our nurses and midwives. We must never forget the sacrifice they make on an everyday basis during this time.

Helena Bonham Carter | Appeal Ambassador

INGREDIENTS

Alcohol Denat., Aqua (Water, Eau), Parfum (Fragrance), Diisopropyl Adipate, Benzophenone-2

ALLERGENS

Benzyl Salicylate, Citronellol, Geraniol, Alpha Isomethyl Ionone, Hydroxycitronellal, Linalool, Eugenol, Benzyl Alcohol, Citral, Limonene, Farnesol, Benzyl Benzoate, Isoeugenol, Cinnamyl Alcohol, Methyl 2-Octynoate